Humanizing the future of energy
Futurehome
Elva
The challenge
Futurehome, a Norwegian smart energy company, was preparing to launch its first EV charger into an already crowded market. The product wasn’t functional yet, but the brand needed to stand out and spark momentum ahead of its international reveal.
Without a clear emotional edge, it risked being dismissed as “just another charger” and missing its chance to grow beyond the local smart-home niche.
Finding the white space
While competitors pushed dark, tech-savvy, robotic communication, we identified the strategic gap on the opposite side of the spectrum: Norwegian families prioritize safety, connection with nature, and seamless integration over raw power specs.
With 98% of Norway’s electricity sourced from hydro power, we built the creative direction around flowing water as a metaphor for energy, positioning the charger as a natural, almost invisible part of family life.
The product’s new name, Elva (meaning “river” in Norwegian) emerged directly from this concept.
A complete brand ecosystem
We architected a multi-format campaign targeting both core audiences: emotional brand building for customers and technical education for business partners. It consisted of brand films, TV commercials, user educational content, installation guides, and a comprehensive photo library, maintaining tonal consistency while serving different strategic objectives.
To reflect the product’s core values of safety, family and harmony nature, we committed to authentic storytelling, casting a real Scandinavian family, and shooting on locations in Norway, prioritizing authenticity over technical polish.
The momentum
Elva launched as Norway’s #1 EV charger, sustaining a top-3 spot throughout the campaign. The human-centered repositioning set Futurehome apart from tech-centered competitors and fueled strong market adoption.
It proved that in saturated markets, strategic creativity is a growth engine, not a luxury.